Social media marketing is a huge component in the concept of showcasing your brand. Your digital presence has to align with your brand identity and properly showcase your value. Social media marketing is studied heavily by large corporations, but often ignored by the small business owner. In this post, I am going to offer you some strategic social media marketing tips that will help your brand and your business thrive. In the words of Ming Lee from Snob Life, the best marketer wins!
Understand Where Your Target Market Is
Conduct some research on your audience and figure out what sites they are frequenting. If you are new to marketing, focus your efforts on 1 – 2 sites. Here’s a quick blog post where I provide some insight on how to determine what social networks make sense for your brand.
Use Images When Possible
And make sure they’re quality. As humans, our eyes are immediately drawn to great images. Tweets that have images embedded in them gross substantially higher engagement than those without. Similarly, profiles on LinkedIn with a photo are 11 times more likely to be viewed by a recruiter, than one without. If you are looking to brand yourself online, invest in quality photos for your various profiles. If you are branding your business or blog, use quality stock images as well as your professional photos. One of my favorite sites for stock photos is createherstock.com. Use sites such as Canva or apps such as Wordswagg to create what I call quote-ables. That is when you put an original quote on an image that others will more than likely share. Ensure that you include your logo and/or website on the images. It will help to increase your brand visibility and brand recognition.
Include Relevant Hashtags
Hashtags are a great opportunity to gain exposure to a new audience. Use relevant hashtags on Instagram, Twitter and Facebook (if you have a fan page). Be specific with your hashtags as well. For example, if you are writing a post about luxury handbags, the hashtag #LouisVuitton will gather more attention than the hashtag #handbag. Also, create a custom hashtag for your brand. As you know, I use the hashtags #HERmovement and #BusyBombshell to signify my brand. This will enable you in the long term to have follower-generated content. A great example of this is the hashtag #mytaught you on Instagram. Here’s a brief article from Instagram on how to find relevant hashtags
Live Stream has QUICKLY taken off. Before Periscope, Instagram Live and the like, bloggers around the world leveraged Youtube to showcase their brands. Video content gives your followers an opportunity to get to know you better and learn more about your personality. Jump on live stream this week and try it out! I have a series of training's called Conquer Live Stream that can give you some pointers. Here's a blog post on the importance of leveraging video in your marketing.
Tell Your Story
I’ve said this time and time again, but people trust people - not businesses. Tell your story of how you got started, how you found your passion, your WHY for doing what you do. Many people are afraid of being personal on social media. I say, find your balance. You do not need to tell your followers every detail of your life. However, sharing a few things such as your hobbies, favorite foods, etc. will help your followers build rapport with you. For example, I bond with many of my followers over my love for books, Starbucks and cosmetics!
Use a Content Calendar
This will help you to stay organized and save time. Not only are they great for organizational purposes, but content calendars are helpful because you can pre-write your copy. Copy is the text you are using on social networks. Here’s an example. I had a blog post called “The Young Professional's Guide to Personal Branding”. Based on my research, I need to share this post at least 11 times per day to reach the bulk of my audience. However, I don’t want to tweet/Facebook/Instagram that same headline 11 times, so I switch up the copy. Examples of other titles I’ve used are “The Millennial’s Guide to Branding”, “What Every Young Professional Needs in Their Brand Toolkit”, and “Looking to Build Your Brand in 2016? Here Are a Few Essentials”.
Pay Attention to Analytics
First, connect some kind of analytics tool to your website. Secondly, actually review the metrics! I use Google Analytics. On a monthly basis, I review my metrics for the month. One component of this shows me what social networks viewers used to find my site. I’ve learned that Facebook and Twitter draw the most traffic which makes sense because that’s where I spend the bulk of my time. Another strategy you can use is to create custom bit.ly link. Bit.ly is a free link shortening site. By creating an account, you can create custom web links and track the number of clicks they receive. Create different links to share across your social platforms and see which sites receive the most engagement.
What are you other social media marketing tips and tricks? Let’s continue this conversation in the comments!