3 Steps to Create Your Brands Plan for Growth

Have you begun to think critically about where you want your brand to go? In the beginning, we have tons of goals when launching something new.  We’re really excited and ready to hit the ground running. But, have you thought about what happens once you accomplishing those goals?

 

You launched the blog, check!

 

You’ve grown your following, check!

 

You’ve hit your passive income goal, check!

 

Now what? Setting short term goals and creating a plan for growth is not the same thing. Similar, but not quite the same. When working with my 1:1 clients, in our very first session, we discuss their ultimate goals. I tell them, “If I had a magic wand and could create the ideal state for your business, what would it be?” From there, they begin to tell me their wildest dreams.

 

But to me, these aren’t outrageous at all. The goals of having a physical location, speaking around the world, publishing best sellers are your growth goals. The short term goals you set, such as the 3 items listed above, are the things you’re doing presently to get you closer to the ultimate vision. By starting off with my clients telling me where they want to go and how they define success, I’m able to aid them in creating a strategic plan with action items and deadlines.

 

As you’re thinking about your own plan for growth, here’s 3 things to do!

 

Envision What Could Be, Despite Of

Grab a piece of paper and write down where you could and what you could do if there was nothing in your way. For a few minutes, forget about the financial issues, relationship problems, etc. and just envision what could be. Yes, I recognize there will be some limitations and roadblocks, but I find the majority of the time, it’s a mindset issue. Your thoughts have power. If you feel you will fail or can’t do something, then it will be so. Write down all of the things you want to accomplish and the type of impact you want to have on that paper. On the other side, write down your why. This will guide you in times of difficulty.

 

 

Create a Timeline

Now, look at those goals and realistically set goal dates for each – even if its 5-10 years from now. Some goals will be accomplished faster and others will take longer. That’s okay, but having a deadline makes it real. From there, tackle the goals that can be accomplished within the next 1-3 years and break them down into quarterly, monthly or weekly action items if needed. Identify the following:

 

-What do you need to do?

 

-How often do you need to do it?

 

-How long will it take?

 

-What resources do you need to do this?

 

-What skills do you need to do this?

 

-How will you measure success?

 

 

Track Your Progress

My book Bombshell of All Trades has templates for tracking your quarterly goals. Its companion journal has a space for tracking daily tasks and reminders. I send my 1:1 clients my book and journal not only as a welcome gift, but as a way to track their progress when working with me. Tracking your progress is extremely important to your growth.

 

If you are looking to make money from your brand, you should treat it like a corporation. Every quarter, companies release financial statements. Though you don’t have to share this publicly, it’s important to review your success. What strategies grossed the most engagement, sales, bookings, etc.? What products/services were your best/worst sellers? Where is there an opportunity to improve? Did you discover new opportunities? Has your audience shifted? Where are you experiencing the most growth?

 

 At year end, corporations not only gather there full year end financial statements, but many put together a year in review in the form of an annual report. Though you don’t have to share this with others like corporations do, you should review your wins, losses and growth moments. This is also a great time to update your portfolio, highlight reels, testimonials and overall credentials. Now, you’re able to take another look at your growth plan and see if you’re ahead or behind schedule.

 

To get you started, I created the Slay Your Q1 2018 workbook. It’s a free tool that guides you through setting goals for the first three months of the year. This is a great way to kickoff creating your growth plan.

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