With the various resources you now have available, it’s possible to invest in your brand with minimal capital. If you have no money to spare, a previous #HERmovement post discussed how to use Facebook to grow your business. For instance, you can watch training sessions via Facebook Live so that you can attain useful skills.
Of course, Facebook Live is just one of the social media platform’s helpful features. Since the social media titan is known to revamp its platform every once in a while, you can expect new business tools to be released fairly regularly. Just recently, Ayima reported on Mark Zuckerberg’s plan to improve Facebook’s news feed, stating that the company will re-focus on interactions between family and friends. This may seem like a blow to marketers, but with smart targeting and a creative approach, you can still make good use of the platform.
Let’s take a look at Facebook’s new updates that can help grow your brand this year:
1. Mid-Roll Video Ads
This year, Facebook is introducing its new video tab, Watch, where users can discover and connect with more video content. As the company expands its range of content, it is also offering more opportunities for video ads. AdWeek details how advertisers now have options for maximizing video budgets, mentioning that they can choose in-stream placements in videos on Facebook, on Facebook’s Audience Network or across both.
2. Live Audio
Live Audio functions the same way as Facebook Live, without the video component. Inc.com detailed the benefits of using Live Audio, such as its lower signal requirement than video, and the fact that it allows audiences to multi-task. Live Audio is basically like podcasts, which you can use on a frequent basis to connect with your brand’s followers.
3. Messenger Home Screen Ads
After its beta test in Thailand and Australia, Facebook has decided to roll out the advertising option on Messenger’s home screen globally. According to statistics, Facebook Messenger has 1.2 billion monthly active users, which is why it’s a good opportunity for marketers to explore. Don’t worry about these ads being intrusive, because they will only appear between your recent conversations and not in private messages.
4. Facebook Live Via Desktop
Up until this new capability came out, live streaming on Facebook was done through mobile. In an effort to compete with the likes of Twitch, Facebook has now added the possibility to stream via computer. While it may seem like a simple addition, this provides more chances for people of certain fields to share their work. Gaming personalities can share their live gameplay videos, while digital artists can broadcast their works in progress. Of course, it’s also useful for Q&As and vlogging. While you can vlog from your phone, it may be annoying for viewers to deal with shaky videos. Streaming via desktop is basically another improved Live feature for businesses and influencers to intimately connect with their followers.
5. Instagram Stories Ads
Since Facebook has rolled out the option to serve ads on Instagram Stories, businesses on Instagram can now reach a wider audience on a personal level. The majority of the content on Instagram Stories displays real life scenes, so if you want to show potential customers who you really are as a brand, this is the way to go. With the right ad spec details, you can not only engage with your fans but also with people who have similar interests.